VP, COMMERCIAL - Reed & Mackay


UK, London position



Reed & Mackay are seeking an experienced and strategic-minded VP, Commercial / Commercial Director to join our Commercial organisation. Based in London and reporting directly to the SVP, Commercial, this role will play a pivotal role in shaping and executing R&M’s commercial strategy, driving revenue growth, and maximizing profitability. The ideal candidate will combine a strong understanding of our industry with exceptional leadership skills to drive forward our commercial efforts.


  • Commercial Strategy: Develop and implement the company’s overall commercial strategy aligned with the company’s vision, goals, and market trends.
  • Revenue Growth: Drive revenue generation through effective commercial strategies, stakeholder engagement, and expansion into new markets.
  • Business Development: Identify and pursue new business opportunities, partnerships, and collaborations to drive growth and deliver on company goals.
  • Commercial Leadership: Provide strategic direction to the commercial team, setting ambitious targets, and ensuring consistent achievement of commercial goals.
  • Market Analysis: Monitor industry trends, competitive landscape, and customer/supplier preferences to identify opportunities and adjust strategies accordingly.
  • Relationship Management: Build and maintain strong relationships with key stakeholders both internally and externally, understanding their needs and ensuring exceptional service delivery.
  • Financial Management: Collaborate with the finance team to manage budgets/forecasts, pricing strategies, and cost optimization initiatives.
  • Team Leadership: Mentor, coach, and lead a high-performing commercial team, fostering a collaborative and motivated work environment.
  • Reporting and Analysis: Provide regular reports and updates to the executive team on commercial performance, market trends, and strategic initiatives


  • Highly ambitious individual who thrives in a fast paced environment
  • Demonstrated success in driving revenue growth, developing successful commercial strategies, and execution.
  • Strong understanding of market trends, competitive dynamics, and customer/supplier behaviour within the travel/travel technology sector.
  • Exceptional leadership and team management skills, with the ability to inspire and motivate crossfunctional teams.
  • Excellent communication, negotiation, and interpersonal skills, with the ability to build rapport across a diverse range of stakeholders.
  • Strategic thinker with the ability to formulate, communicate, and execute a clear commercial strategy.
  • Results-driven mindset with a focus on achieving and exceeding targets.
  • Proficiency in data analysis and using insights to inform strategic decisions.
  • A proactive, innovative, and adaptable approach to problem-solving and decision-making.


  • Bachelor’s degree in Business Administration, Finance, or a related field. MA or equivalent preferred.
    Proven track record in a senior commercial leadership role within the travel, travel technology, aviation and/or hospitality sectors.