Conquering the fares landscape
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Conquering the fares landscape


  • Lyndsey Atkins, Global Communications & Brand Director, Reed & Mackay
  • Karolien De Hertogh, Head of Corporate Sales, United Airlines
  • Rich Lindsay, Director – Air Partnerships EMEA, Reed & Mackay
  • Jo Shilling, Learning Specialist – Global Fares, Reed & Mackay
  • Katie Thomas, Global Product Delivery Director, Reed & Mackay

Fares rising; inflation increasing; the content landscape constantly shifting – airfare costs can feel overwhelming. Learn how to meet these challenges head on as our panel of Reed & Mackay fares experts, and airlines themselves, share specialist knowledge and insightful ways to ensure your travel programme achieves the best value. They’ll reveal how expertise, technology and the role of content can help you find the best fares. Plus you’ll discover best-practice buying behaviour, from managing price points and mitigating cost increases with our suppliers, to how to ‘buy better’.